By Jamal Shahverdiyev.
Jamal Shahverdiyev
“I used to feel that 24 hours in a day was simply not enough time for me to get all my work done. I was constantly under stress, had to stay in the office until late and took work home on the weekends. Coaching became an eye-opening experience for me. A few weeks through the coaching program I completely changed the way I used my time and I got a lot more done much faster than before. I took a vacation for the first time in three years. I feel great about my progress and I look forward to unlocking more of my potential thanks to a personalized coaching program.”
These comments were shared with me by Gulnara, who decided to participate in an individual coaching program a few months ago. She is a brand manager of an international pharmaceutical company with a representative office in Baku, and the success of her company largely depends on her ability to effectively market her products. It took her a few coaching sessions to realize how she could drastically improve her productivity and get a much larger return on the time that she put into her daily activities.
After two months of working with the coaching program, she had changed her approach to the time management completely and is far more effective in her role.
What is coaching and how does it work?
Coaching is the process of helping professionals realize their full potential, set goals and achieve their targets in an optimal way. Just like Gulnara, each one of us has a wealth of undiscovered potential and many talents. Coaching can help us maximize these latent skills and abilities.
By asking thought-provoking questions, the coach will help you look at problems from a variety of different angles and arrive at the right decision for action. The coach will also help you to design a personalized training and development plan, that will help you stay on course and achieve your targets. In addition, the coach will challenge you to raise the bar and achieve even more.
Over the past decade, coaching has been emerging as a powerful tool for increasing organizational performance, effectiveness and profitability. Recent studies show an increasing use of coaching by companies in Europe and the U.S. to enhance a wide range of organizational aspects, such as strategic planning, helping newly hired managers through a transition, enhancing performance management and other issues depending on specific needs of each company and individual.
Coaching in Azerbaijan
Although coaching has been used in Europe and the United States to increase performance for over a decade the whole concept of is new to Azerbaijan and the region. In Azerbaijan, coaching opportunities have been quite limited and been mostly accessible by managers of large multi-national companies. In 2011 however, progressive managers of several small and medium sized companies decided to try this modern tool to enhance the performance of their staff. Morgan Phillips, Operations Director of Baku-based Absheron Engineering has said: “I decided to put a few of my key staff through a pilot coaching program offered by AZERMS. In three months, the results have been extremely positive. I have seen dramatic changes in their ability to bring higher value to our company by addressing critical issues that affect our productivity and bottom line. Coaching has real power!”
What can coaching do for me?
Most people have huge potential that remain untapped. Whether you are a recent university graduates or top executive with decades of experience, this will help you. Coaching is designed for people who are open to new possibilities of becoming more successful, regardless of their current stage in life.
Do you believe that your talents and abilities could be developed to allow you to achieve better results? Are you willing to put them to use to enhance your performance? If the answer to both questions is “yes,” you may want to find out more about how coaching has helped other professionals and then decide for yourself whether you would like to benefit from it in the future.
Jamal Shahverdiyev is a Performance Coach with the AZERMS’ Coaching program and managing director of CB Solutions. For further information email: office@cbsolutions.az
One Comment on "Enhancing Staff Performance in Azerbaijan: Coaching and its power to help you achieve your business goals"
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